Big Brands and Facebook: Demographics, Case Studies and Best Practices

October 21, 2007 in Atlanta, Issues, Recruiting
Tags: Charlene Li, CollegeRecruiter.com, Employer Branding, Facebook, Recruiting, Social Networking, Steven Rothberg

When Steven Rothberg gave his keynote presentation in Atlanta about using social networks for recruiting the question came up about demographics. Of course, this is a critical issue when it comes to things that range from sourcing strategy to job branding and employer marketing.

I just picked this up from Forrester’s Charlene Li who — like Steven — knows what she’s talking about:

[No Image? View the slides on SlideShare]

And on the subject of demographics, here’s my two-cents on Second Life which also came up in Atlanta.