Big Brands and Facebook: Demographics, Case Studies and Best Practices

When Steven Rothberg gave his keynote presentation in Atlanta about using social networks for recruiting the question came up about demographics. Of course, this is a critical issue when it comes to things that range from sourcing strategy to job branding and employer marketing.

I just picked this up from Forrester’s Charlene Li who — like Steven — knows what she’s talking about:

[No Image? View the slides on SlideShare]

And on the subject of demographics, here’s my two-cents on Second Life which also came up in Atlanta.


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