(January 04, 2008) Research tool vs connection tool. That’s  the difference between Zoom Info and other social software services, I think. I’m learning a lot about Zoom. That makes my experiments with Facebook all the more interesting.Somewhere in my web reading yesterday, I noticed one of those quotes that gets me going. Roughly, “Experts say that 40% of your hiring should be through referral networks.” I’m not sure that I have any idea what that means. As usual, the experts went unnamed.

A network involves people who you can call to get things arranged. A network is a potentially collaborative web of connections and recommendations. A network is made of people with whom you have connection.

Facebook manages to give the feeling of intimacy and respect in a way that I have not seen in other online communities or social software toolsets. Somehow, the protocols of offline friendship are maintained and the feeling of closeness is fungible.

(I should note that my children are a little less than perfectly happy about my entre. I understand this to be a reflection of the dynamic I am trying to describe. Facebook manages to create a sense of home-iness. It cements networks with a feeling of immediacy.)

There are several interesting applications available to prospective employees. Steven Rothberg’s CollegeRecruiter.com has a number of applications including a search interface and a flow of the latest internships.

Ageneral search on the word “jobs” produces an enormous windfall of opportunity.

I am planning to get to know the Jobster application over the weekend.I

John Sumser. – © 2008 Two Color Hat, Inc. Santa Rosa, CA

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