Archive for February, 2008

Generosity

All appearances to the contrary, the Recruiting Industry is populated by people who began their careers with a desire to help others. Somehow, the optimism and enthusiasm wanes over the course of a career. But, there’s a spark that can be rekindled.

One of the things I get from doing the Recruiting Roadshows is the opportunity to meet a lot of the people who work in our industry. At the grassroots level, there is a resurgence of the energy that brings people into out business in the first place. Networking online is one thing but there is nothing like meeting people face to face.

A major objective of the Roadshow project is to provide a context fo local networking among Recruiting professionals who want to improve their personal performance. It works for the participants. It works for me as well.

Dave Mendoza (and here) is always a surprise to me. No one works harder or is more generous with his resources. Dave came to the Las Vegas Recruiting Roadshow yesterday. He looked around, found things to do and pitched in. He just showed up and delivered. He’s like that. Thanks, Dave. (Wait to see his videos)

Jason Davis did the same. Trucking in from Toronto, Jason showed up early and helped with the startup logistics while running a solid charm offensive in the halls. It’s this sort of volunteer spirit that makes the real grassroots Recruiting community really work.

After the event, over lunch, we were lucky enough to be joined by Moises Lopez ( also here) and Dan Harris  (and here) who reinforced the idea that the business is built on generosity. Both Moises and Dan are working demonstrations of the power of passion and generosity in their work.

The Roadshow itself was a remarkable event. About 150 people came to the Green Valley Ranch for a half day of networking and continuing education.  Stay tuned for more pictures, reviews and out takes.

The event is underwritten by the wonderful team at Arbita.

– John

Las Vegas

(February 25, 2008) Doug Geinzer is a saint. The CEO of Recruiting Nevada has enthusiastically given his time, rolodex and attention to building the momentum for the Las Vegas Recruiting Roadshow (Wednesday the 27th, register here). We’re really lucky to have him as the local coordinator in Las Vegas.

As I head out the door, I’m prepared for a week’s worth of meetings, entertainment and continuing education. Hopefully, I’ll see you at the Roadshow on Wednesday or the RecruitingBlogs.com party on Thursday night.

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You can register for the Las Vegas Recruiting Roadshow here. Detailed information about the Las Vegas Roadshow is here

The agenda for the free event is simple, breakfast four presentations and a structured networking exercise. Continuing education, no sales pitches.

  • Doug Geinzer, the CEO of Las Vegas’ own Recruiting Nevada. is a pivotal part of the Roadshow. He is providing help from marketing to local logistics. He’ll present a survey of the Recruiting landscape, opportunities and shortages.
  • Don Ramer, CEO and Founder of Arbita, will offer a roadmap to the evolution of Online Recruiting in your organization
  • Richard Becker will deliver a presentation on the effective use of social media in Recruiting
  • John Sumser will share a view of multigenerational recruiting.

The Las Vegas Recruiting Roadshow is free to participants. Our sponsors are:

The event is underwritten by the wonderful team at Arbita.

(February 20, 2008) If you see Jason Davis and look closely, you’ll see the seeds of a thousand ideas.  You’ll see an entrepreneur willing to put his money where his mouth is. You’ll see the face of the next generation of leadership in the Recruiting Industry.

Jason, who has his roots in the search business, is a serial entrepreneur in two arenas. He collects and sells Recruiting related domain names and, he founds and guides online communities. These days, he’s the force behind RecruitingBlogs.com. He writes routinely for the Fordyce Letter blog (worth book marking). He is the epitome of the constant networker, short, to the point, value laden, charming.

Jason and RecruitingBlogs are charter sponsors for the full upcoming year of Recruiting Roadshows. RecruitingBlogs is the official online community of the Recruiting Roadshow. At many, maybe even all, RecruitingBlogs will host a separate networking event (party).

In Las Vegas, the party is on the 28th at the MGM Grand Hotel. RSVP here. You need to RSVP to get in.

You can register for the Las Vegas Recruiting Roadshow here. Detailed information about the Las Vegas Roadshow is here

The agenda for the free event is simple, breakfast four presentations and a structured networking exercise. Continuing education, no sales pitches.

  • Doug Geinzer, the CEO of Las Vegas’ own Recruiting Nevada. is a pivotal part of the Roadshow. He is providing help from marketing to local logistics. He’ll present a survey of the Recruiting landscape, opportunities and shortages.
  • Don Ramer, CEO and Founder of Arbita, will offer a roadmap to the evolution of Online Recruiting in your organization
  • Richard Becker will deliver a presentation on the effective use of social media in Recruiting
  • John Sumser will share a view of multigenerational recruiting.

The Las Vegas Recruiting Roadshow is free to participants. Our sponsors are:

The event is underwritten by the wonderful team at Arbita.

John Sumser. – © 2008 Two Color Hat, Inc. Santa Rosa, CA

8 Days to Go

(February 19, 2008) On Wednesday, February 27th, the Recruiting Roadshow arrives in Las Vegas. The free event, an experimental alternative to Nationally oriented trade shows, is designed to help local recruiters work more effectively. Four presentations, a networking exercise and breakfast are the essence of the half day of continuing education.

You can register here. Detailed information about the Las Vegas Roadshow is here

The agenda for is simple, four presentations and a structured networking exercise:

  • Doug Geinzer, the CEO of Las Vegas’ own Recruiting Nevada. is a pivotal part of the Roadshow. He is providing help from marketing to local logistics. He’ll present a survey of the Recruiting landscape, opportunities and shortages.
  • Don Ramer, CEO and Founder of Arbita, will offer a roadmap to the evolution of Online Recruiting in your organization
  • Richard Becker will deliver a presentation on the effective use of social media in Recruiting
  • John Sumser will share a view of multigenrational recruiting.

The Las Vegas Recruiting Roadshow is free to participants. Our sponsors are:

The event is underwritten by the wonderful team at Arbita.

John Sumser. – © 2008 Two Color Hat, Inc. Santa Rosa, CA

(February 06, 2008) Have you ever noticed the huge barrier of distrust between the people who work in Recruiting and the vendors who serve them? It’s an astonishing thing. The divide is as structural as the disconnect between Corporate Recruiters and the various members of the staffing and search industries.

Part of the problem is the way that vendors reach out to their potential customers. There are a narrow range of potential channels: bulk email, telemarketing, tradeshows, web ads, print ads, superbowl ads and direct mail. Each of these methods assumes that response rates are tiny and that yelling is the best way to communicate. Marketing in our industry is rarely subtle or comforting. The communications channels depend on loud and oversimplified messaging.

The Recruiting Roadshow™ is a series of communications experiments. We’re trying to understand:

  • Regional communications differences and their impact on effective Recruiting;
  • Alternative methods for vendor – customer interactions;
  • The localization of expertise (local people are more effective than national celebrities);
  • The use of physical networks to optimize online social networking; and,
  • The development of an industry-wide continuing education infrastructure.

Our sponsorship experiment bears particularly close examination.

Typically, vendors are required to elbow their way into the consciousness of their prospects. The trade show circuit, with its endless array of booths and carnies is a good image. If you’ve never been to one of the big trade shows, imagine a sea of ring toss, duck shooting, basketball tossing, hammer and bell booths with their barkers. In the largest settings a full circling of the exhibits can take days.

Often, trade shows feature a late afternoon parade. Conference attendees are given a bingo card and sent to collect stamps from each of the booths. A fully completed card entitles the bearer to participate in the afternoon’s raffle of the giant teddy bear. There is always a stampede of attendees with their overflowing bags of goodies.

At the Recruiting Roadshow™, we’re trying something different. No corn dogs, no cotton candy, no timeshare sales, no petting zoo. In a big event, the typical commercial marketing transaction is barely remembered by the event participant. The booths blur together.

The Recruiting Roadshow depends on sponsorship. Since the events are free to participants, all of the costs are borne by the underwriters and sponsors. Sponsorship means something special to participants because the event is funded for them by a few memorable vendors. They aren’t allowed to sell anything during the Roadshow. They are, however, encouraged to attend and to get to know the local audience.

The experiment is designed to make sure that value is delivered first, that the learning environment is sacred. A Recruiting Roadshow™  sponsor is not brassy or intrusive. They use the opportunity to demonstrate the depths of their commitment to service. More than anything else, it’s an opportunity to give back to the community.

That sort of approach builds the sort of reputation that lasts a long time.

John Sumser. – © 2008 Two Color Hat, Inc. Santa Rosa, CA

(February 06, 2008)  John Sumser recently asked me to join the speakers at Las Vegas Recruiting Roadshow and I was happy to accept. I am sure it will be fun, and a great opportunity to meet some recruiters face-to-face.

Besides, it fits in nicely with one of the tips I always tell my students: always expand your knowledge and networks well beyond any confined industry ecosystem. Spend too much time within any ecosystem and specialists risk becoming endangered species. Online or off, there is no difference. 

This concept is one of the reasons while I place value on creating relationships with public relations practitioners, advertising gurus, communication specialists, etc., I also work build connections and participate outside of my area of focus. I’ve learned quite a bit from recruiters over the last year. (Read The Rest of the Article) (Richard’s Writing)