Archive for the ‘John Sumser’ Category

Presentation Description – As a recruiting professional whether you’re using search engines like Google, professional networks liked LinkedIn or social networks like Facebook, you’re using keywords everyday to find candidates. These same candidates are using keywords to look for jobs, in fact millions of job related searches are done monthly on search engines, job boards, job aggregators and other web properties. Learn how to take advantage of this talent opportunity without hiring an expert.

Nicole is the director of search marketing at her company. With almost 7 years of search marketing experience, she has consulted in the areas of PPC, SEO, usability, visitor experience, website design and corporate career site & job content optimization. She is a contributing author at and has authored many search marketing articles including the HR Search Marketing Blog that regularly covers SEO and marketing issues as they relate to the recruiting space. Nicole has spoken at search industry events including Search Marketing Strategies. (SES)

Nicole Bodem

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About Nicole Bodem-St Martin


It’s been a whirlwind since the highly successful Dallas Roadshow Last week. The RecruiterGuy offers a great recap.

Here are the materials:

– John Sumser’s Introduction and Presentation (Spiky and Flat)
– Jeff Kaye’s Presentation: Next Level Strategy for a Next Level Workplace
– Hank Stringer’s materials from Excellence in Search Relationships
– Dennis Smith’s delightful package Social Recruiting

September 25, 2008


0800 Registration and Breakfast  
0900 Intros / Networking Exercise – John Sumser
0945 Spiky and Flat – John Sumser
1030 Next Level Strategies For Creating a Next Level Workplace – Jeff Kaye
1115 Break  
1130 Elements of Excellence in Search Relationships – Hank Stringer
1215 Advanced Social Sourcing Tools – Dennis Smith
1300 Lunch  

University of Dallas College of Business
Graduate School of Management, Professional Development Center, Frisco Campus
7460 Warren Parkway
Frisco, TX 75034

Register Here


Tuesday the 29th, the Roadshow rolled into Cleveland. Over 100 Recruiters had the opportunity to network and learn. Everyone walked away excited and refreshed.

The event was made possible by the investment of several sponsors:

  • Arbita, the Minneapolis based Internet Recruiting Powerhouse, is a staunch supporter who underwrites the Roadshows with cash, development and logistics support. There would be no Roadshow without them.
  • The event was held on the wonderful campus of Main Sequence Technologies who produce the amazing PCRecruiter. They are sponsoring the next several Roadshows as well.
  • Zoom Info is our partner in marketing as well as a committed sponsor of the Roadshows. Their tool gives Recruiters access to millions of passive candidates.
  • is the official online community of the Recruiting Roadshow. Jason Davis’ sprawling community is a place for Recruiters to help each other.

Please take a moment to visit them and thank them for supporting these fre events.

 Content at the Cleveland Roadshow consisted of five modules. These links will take you to a pdf copy of the presentation materials,:

  • The Introductions and Networking Exercise John Sumser Introduced the day. Marty Snyder welcomed the audience, delivering an eloquent presntation on the importance of community in Recruiting. Sumser ran a networking exercise that encouraged all the participants to interact with each other.
  • Joel Cheesman opened the morning of presentations with marketing in a web 2.0 world. As you’d expect, Joel’s self-deprecating style was the gateway to a broad introduction to web 2.0 tools. The audience was delighted and energized as the consequence of Joel’s talk.
  • Arbita‘s CEO, Don Ramer, offered a talk on Internet Recruiting: Past, Present and Future. A mesmerizing speaker, Ramer worked the audience through  the implications of a proactive future where collaboration and interdependence define Recruiting.
  • Trends in Background Checking was the subject of Jason Morris’ presentation. The world is changing and, according to JAson, background checking is ever more important.
  • After Lunch, John Sumser closed the day with Multigenerational Recruiting, a discussion of demographic dynamics that are driving cultural change.

I’ll tell you more about Cleveland in the coming days.

Special Thanks to Matt Martone, the team at Yahoo and Ami Givertz

(January 15, 2008) Isn’t it weird that the labor shortage is happening in an explosion of data. It’s easier and easier to find information about people while it’s harder and harder to find them. The number of needles is declining while the size of the haystack is growing.

Isn’t that how it seems?

There are some pretty odd trends that amplify the problem.

  • The percentage of jobs that require advanced education is going up. The percentage of North Americans who get advanced education is going down.
  • In the face of a shortage, much recruiting focuses on the way a candidate looks rather than on performance. This is particularly true in intergenerational and interethnic recruiting.
  • The education system continues to prepare students for jobs in factories. The video game companies do a better job of preparing them for work.
  • Hiring based on credentials continues to vex both sides of the equation. Do you want someone with an accounting degree or someone who can do accounting? Credentials, which should be the last resort of a competent recruiter, are poor substitutes for a quality guarantee.
  • Inflationary pressures are driving turnover. It’s being reported as an increase in the unemployment rate.
  • The recession we are in is localized to housing and retail. Yet, companies with clear paths to increased growth and profitability are behaving like the recession is universal.

Now, more than ever, the most important piece of technology in your arsenal is between your ears.

(January 14, 2008) A great strategic plan is animated, rational and showcases the manifestation of a vision. It is a wonderful story with archetypal plot elements. It is a triumph of logic and reason over chaos.

Reality is never like that.

Reality is paradoxical, inconsistent, occasionally flat. It is rarely logical or reasonable. When reality resembles a great story, all of the BS detectors go off like car alarms after a small earthquake.

Seeing the future changes it.

Here are some of the pieces of the paradoxes. Notice the inconsistencies.

  • There is a labor shortage.
  • World population doubled twice in the past 50 years.
  • Population is declining in the top 50 Industrialized countries.
  • The population of the US will grow by 20% over the next 30 years.
  • The nursing shortage is global.

Part of the trouble lies with the old fashioned need to generalize for global media markets. When you watch something like Crossfire or the Daily Show, you come away with the impression that National and Global trends are directly applicable to local conditions. It’s the same paradox as the “Strategic Plan / Reality” problem. Many things that can be generalized at a National or Global level fall apart in a local context.

Pundits have an easier time of it when they sound like a strategic plan. They are more successful if they can persuade you that reality is coherent. When their stories sizzle and swirl, their wallets fatten.

Change is definitely brewing. Today’s daily links on emphasize ideas that are slightly out of the American mainstream. They seem to be coming our way. In a highly collaborative world, the hierarchy just doesn’t make very much sense.

John Sumser. – © 2008 Two Color Hat, Inc. Santa Rosa, CA

(January 07, 2008) The commoditization of friendship is just the next step in the development of prime real estate on the word wide web. Do you remember when ‘community’ meant a place with buildings and people or at least a sense of belonging? Can you recall talent pipelines full of people not data?

Language has not kept pace with the changes that come from and through technology.  The relentless marketing machine dumbs down experience in order to standardize terminology. It’s how strip mining works in cyberspace.

You might trace it back to the Clintons. Remember “Friends of Bill”? That was the term of endearment for the world’s largest (at the time) political Rolodex. Friends of Bill paid small fortunes to attend  Renaissance Weekends. Being a friend, in theis context, was more important than actually knowing Mr. Clinton.

Recently, I asked a fellow who I’ve met a couple of times, swapped email with a couple of times and am generally aware of in the industry to be my friend on Facebook.

He said:

Hey John,are we “friends” ?i know we “know” of each other virtually … but i was actually going to try and limit my facebook to people I actually converse with 1:1
wanna start that ?

I replied

I went to bed wondering about the same thing last night. I really value words/concepts like friend, network and community. They are getting sliced really thin. Community means mailing list. Network means database. Friend means record.I don’t particularly like it.Have you noticed, though, that there’s an interesting new category? I think of it as people who are aware of each other and should be friends?

If we needed to talk to each other, we just would. No intermediaries or networking required.

That’s what I meant when I sent you the invite on Facebook. We’ve known of each other a long time and would most likely pick up the phone if the other called. The difference is as simple as I’m responding to your concern rather than going “okay” and hitting the enter button.

That may be too thinly sliced for your tastes.

If I’m beyond your cutline, that makes perfect sense to me.

However you decide, it might be interesting for us to have a deeper conversation about the implications and limits of friendship online in various settings.

Is one setting different from another in Profound ways? (Can you have 89 Million connections on Linked in and 3 friends on Facebook with a straight face? Why?

Do the differences in setting make a difference in Recruiting technique, reach or research results?

Like that.

Thanks for provoking my thinking another notch and good luck.

What do you think?

John Sumser. – © 2008 Two Color Hat, Inc. Santa Rosa, CA

(January 04, 2008) Research tool vs connection tool. That’s  the difference between Zoom Info and other social software services, I think. I’m learning a lot about Zoom. That makes my experiments with Facebook all the more interesting.Somewhere in my web reading yesterday, I noticed one of those quotes that gets me going. Roughly, “Experts say that 40% of your hiring should be through referral networks.” I’m not sure that I have any idea what that means. As usual, the experts went unnamed.

A network involves people who you can call to get things arranged. A network is a potentially collaborative web of connections and recommendations. A network is made of people with whom you have connection.

Facebook manages to give the feeling of intimacy and respect in a way that I have not seen in other online communities or social software toolsets. Somehow, the protocols of offline friendship are maintained and the feeling of closeness is fungible.

(I should note that my children are a little less than perfectly happy about my entre. I understand this to be a reflection of the dynamic I am trying to describe. Facebook manages to create a sense of home-iness. It cements networks with a feeling of immediacy.)

There are several interesting applications available to prospective employees. Steven Rothberg’s has a number of applications including a search interface and a flow of the latest internships.

Ageneral search on the word “jobs” produces an enormous windfall of opportunity.

I am planning to get to know the Jobster application over the weekend.I

John Sumser. – © 2008 Two Color Hat, Inc. Santa Rosa, CA

 Thank Yous

(January 02, 2008) I want to start the year by thanking people who helped with the last one. The risk in doing this publicly is that I have missed some critical moments and people (pleading age related memory loss). So, expect a small update tomorrow and accept my apologies today.

The people on this list made 2007 memorable and interesting. Often, they are writers of blogs. Sometimes, they are industry figures. Some are family, some are friends and some are fellows of the road. Theuy all helped, in their way, to shape the roadshow and my adventures.

Thank you.